Just popped into my inbox, right now, is a marketing email from Saab. White text on a black background is so passe, so 1997, and I am not sure it can be justified. That aside, the premise of the email is that the new Saab 9-3 Aero V6 - in SportCombi (SportWagon for UK viewers), Saloon (Sedan for ex-colnials) and convertible body-styles - is the stuff of aviators.
"The new Saab 9-3 Aero V6. Pilots wanted", says the email, hamming up the long since severed connections of Saab aeronautical heritage that General Motors has never had. This aircraft heritage thing that the GM propaganda machine keeps pumping out in relation to the little Swedish car maker that they now control is at worst untrue and, at best, amusing.
If we stick with the aviator theme for the moment, and why not - it is nice to dream of actually flying instead of driving - then we have a flash intro with a landscape a night, a runway, a touchdown and an aircraft hangar. That's the intro to the new Saab 9-3 Aero V6 microsite itself, which is an equally dark affair with red Saab cars inside the hangar.
Explore the features of the car whilst listening to a eerie, ghostly soundtrack which, I suppose, conveys the emptiness of the skies. Anyway, not an astounding microsite, but something to click around and kill a few minutes.
The best bit, I found, was that you could listen to the "take-off". A Saab 9-3 Aero V6 accelerating away. The exhaust note sounds great, even moreso as I could not hear the blasted thing when I test drove this car two weeks ago. If this is Saab's sporty model, then I'd like a bit more sportiness. The refined comfort of the Sport Combi was not the aural sensation that I had hoped for.
Visit the Saab 9-3 Aero V6 email and microsite.
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