This web ad relates to an earlier Saab marketing campaign, probably marketing the Saab 9-3 Sport Convertible, given that the model featured in the advert is the launch colour lime yellow car.
I don't recall when this ad was used, but it was called 'infinite drive'. By clicking on the film you can see the same thing happening from different viewpoints. It takes you through a few different scenes, highway, highway with tunnels, highway with railway crossing, and asks some questions - that I presume are to be thought provoking - along the way.
I suppose that out of context of the marketing campaign this doesn't make sense. Judge for yourself, here.
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